PrestaShop Marketplace Guidelines

# 🚀 Getting started

# Partnership Types & Benefits

# 1. Standard Sellers

Available to all developers who register and meet basic requirements:

# Requirements:

  • Valid partner account with professional information
  • Annual validation fee of €99 per product
  • Acceptance of marketplace terms and conditions
  • European bank account for payment processing

# Benefits:

  • Partner dashboard for sales tracking and product management
  • Business Care support framework
  • Access to 21 annual self managed promotion days per product
  • Promo code creation capabilities

NB: Please note that your module might be included in PrestaShop merchandising actions.

# 2. Premium Sellers

This category includes freelancers, agencies, and module creators who usually have many modules and want additional visibility, reduced commission and dedicated support to boost their sales.

# Requirements:

# Exclusive Benefits:

  • Displayed Name and Dedicated seller page
  • Merchandising benefits : Best search engine ranking
  • Reduced Commission
  • Tech support (PrestaShop Solution Engineer at disposal for any technical questions per mail)

# 3. Official PrestaShop Partner

Enhanced partnership with additional privileges:

# Exclusive Benefits:

  • Free module distribution rights - Only Official Partners can offer free modules
  • Enhanced marketplace visibility - Priority placement in search and categories
  • Marketing co-promotion - Featured in newsletters, blog posts, and events
  • Direct partnership team contact - Dedicated support for strategic initiatives

# How to Become an Official Partner:

  1. Express interest through partnership application form (opens new window)
  2. Product portfolio evaluation by partnerships team
  3. Meet quality and reliability criteria consistently
  4. Maintain high customer satisfaction scores

# Creating Your Partner Account

# Step-by-Step Registration Process

# Step 1: Basic Account Creation

  1. Visit PrestaShop Marketplace (opens new window)
  2. Click "Create Account" and complete personal information
  3. Verify email address and phone number
  4. Accept general terms and conditions

# 2: Seller Account Setup

  1. Navigate to account settings and select "Open Seller Account"
  2. Complete professional information:
    • Company name and registration details
    • Tax identification number (SIRET for France, equivalent for other countries)
    • Complete business address
    • VAT number if applicable
    • Product categories you plan to develop

# Step 3: Payment Integration

Setting up Stripe for automated payments is mandatory for long-term marketplace participation

# Required Information:

  • European bank account details, currency in euro mandatory
  • Company director identity verification
  • Business address verification
  • Tax identification documentation

# Payment Schedule:

  • Commission transferred to Stripe Express account after each sale
  • 45-day holding period for refund protection
  • Automatic monthly disbursement on the 1st of each month
  • 2-3 business days for bank transfer completion

For more detailed informationn about Settlements, Stripe account and more go to our Partners Helpcenter (opens new window)

# Marketplace Categories

Understanding the category structure helps position your product effectively and reach the right merchants:

# Major Categories Overview

# Customer Communication

Focus: Optimizing customer service and engagement

  • Contact Forms & Surveys
  • Customer Reviews
  • Support & Online Chat
  • FAQ Management

# Marketing & Conversion

Focus: Commercial animation and sales optimisation

  • Email Marketing Automation
  • Loyalty Programs
  • Promotions & Gifts
  • Cart Abandonment

# Payment

Focus: Secure and diverse payment solutions

  • Card & Wallet Payments
  • Buy Now Pay Later
  • Cryptocurrencies
  • Recurring Payments

# Product Management

Focus: Product page enhancement and catalog management

  • Product Variants
  • Pricing Management
  • Product Media
  • Additional Information Tabs

# Shipping & Logistics

Focus: Order fulfillment and delivery optimisation

  • Delivery Tracking
  • Inventory Management
  • Returns Management
  • Dropshipping Solutions

# Store Design

Focus: Theme customization and user experience

  • Page Customization
  • Search & Filters
  • Mobile optimisation
  • Checkout Process

# Store Management

Focus: Backend operations and analytics

  • Analytics & Reporting
  • Data synchronisation
  • Security & Access
  • Legal Compliance

# Traffic & Sales Channels

Focus: Visibility and traffic acquisition

  • SEO optimisation
  • Social Media Integration
  • Marketplace Integration
  • Affiliate Marketing

# Category Assignment Process:

  • Categories are assigned by PrestaShop's marketing team during validation
  • Assignment based on primary functionality and target use case
  • Industrial Partners can select up to 3 categories
  • Strategic category placement affects search visibility and conversion rates

← Technical Development Standards →