PrestaShop Marketplace Guidelines

# PrestaShop recommended Quality Standards

# Verified+ Badge

The Verified+ badge represents the highest quality standard on the PrestaShop Marketplace. It signals to merchants that a module has passed comprehensive quality checks and meets PrestaShop's most stringent criteria for technical reliability for PrestaShop Store versions 1.7.8 and up.

Warning: Verified+ badge does not cover PrestaShop versions under 1.7.8

# What Verified+ Means

# For Merchants:

  • Technical reliability - Module works flawlessly across environments
  • Security assurance - Zero known vulnerabilities or security risks
  • Future compatibility - Guaranteed to work with latest PrestaShop versions (from 1.7.8)
  • Safe to use - Strict override policy

# For Developers:

  • Quality recognition - Official PrestaShop Marketplace endorsement of technical excellence
  • Competitive advantage - Differentiation from standard modules
  • Enhanced search visibility - Verified+ modules appear prominently in search results

# 🚨 Verified + Requirements (All Must Pass)

  1. Clean Validator Scan - Zero auto-decline issues from PrestaShop Validator
  2. Security Compliance - No detected security vulnerabilities
  3. Minimal Overrides - Only technically unavoidable overrides permitted
  4. PHP Compatibility - Error-free execution on recommended PHP versions for each major PrestaShop Version the module claims to be compatible with (from 1.7.8 and up)
  5. Version Compatibility - Works at least with the 2 latest major PrestaShop versions (8.x and 9.x)
  6. No Debug Mode errors - No error on Debug Bug verifications for each PrestaShop Version the module claims to be compatible with (from 1.7.8 and up)

# When can you obtain the Verified + Badge ?

You do not need to request the badge. The PrestaShop Validation team assigns the badge during the standard validation process (described in the Validation Workflow section).

For a given submission, if your module covers all the Verified + requirements then it will obtain the badge.

But, keep in mind that if you have received the badge once, and in a future submission your module does not meet all the requirements then the badge will be removed automatically.

Exceptional customer support is fundamental to merchant satisfaction and retention.

# Support Excellence Framework

# Proactive Support Strategy:

  • Pre-sales preparation - Comprehensive FAQs and documentation reduce inquiry volume
  • Clear compatibility information - Transparent about prerequisites and limitations
  • Demo availability - Allow merchants to test functionality before purchase

# Responsive Service Standards:

  • 24-hour response commitment - Acknowledge all inquiries within one business day
  • Professional communication - Maintain courteous, helpful tone in all interactions
  • Solution-oriented approach - Focus on resolving issues, not just responding

# Support Quality Metrics

PrestaShop Care teams have defined the following quality metrics to ensure top quality Support for our merchants:

# Pre-Sales Contact Rate:

  • Target: <10% - Low rate indicates clear, comprehensive product presentation
  • Quality indicators: Complete documentation, transparent compatibility information, effective demos

# Post-Sales Contact Rate:

  • Target: <15% - Low rate demonstrates product stability and clear documentation
  • Quality indicators: Bug-free releases, intuitive interface, comprehensive user guides

# Customer Satisfaction Metrics:

  • Response time ratings - Measure speed of support team responses
  • Resolution quality scores - Evaluate effectiveness of provided solutions
  • Overall satisfaction tracking - Monitor long-term customer happiness

# Support Infrastructure Requirements

# Communication Standards:

  • Centralised support - All support through PrestaShop marketplace messaging system
  • Documentation maintenance - Keep all guides current with latest product versions
  • Multilingual capability - Provide support in all markets where product is sold

# ✅ Recommendations for Marketplace Visibility Optimisation

The quality of a product is also reflected by its search indexation. Here are some recommendations for being the best organically ranked as possible

# Search Ranking Factors: Primary ranking criteria (in order of importance):

  1. Sales volume - Downloads and purchases over last 3 months
  2. Update frequency - Recent versions boost search placement
  3. Customer ratings - Average rating score across all reviews
  4. Review quantity - Total number of customer reviews received

# Optimisation Strategies:

  • Keyword optimisation - Focus on product name and short description
  • Regular updates - Maintain recent update dates for ranking benefits
  • Customer satisfaction - Prioritise quality to earn positive reviews
  • Complete information - Rich product pages improve conversion rates

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