# Post-Launch Management
VERY IMPORTANT
The latest major PrestaShop version (V9.0.0) was launched on June 2025 and its adoption is crucial for PrestaShop ecosystem to continue thriving.
👉 For all existing products, from February 1st 2026, all update submissions will be rejected by PrestaShop Validation team if the product is not already compatible with the latest PrestaShop version.
# Product Management & Updates
# Version Management
# Update Submission Process:
- Annual validation fee covers unlimited version submissions
- Daily limit - Maximum 3 submissions per day (all products included)
- SEMVER compliance - Follow semantic versioning (1.0.0, 1.1.0, 2.0.0)
- Changelog requirements - Detailed English descriptions of changes mandatory
# Technical Update Requirements:
- Security updates - Must be submitted promptly for critical vulnerabilities
- Compatibility maintenance - Keep current with latest PrestaShop versions (PrestaShop reserves the right of rejection if module is not compatible to latest PrestaShop available version after 6 months of its release)
- Bug fix prioritisation - Address merchant-reported issues within Business Care timeframe
- Feature evolution - Regular improvements to maintain competitive position
# Marketing Content Updates
# Product Page Optimisation:
- Independent updates - Marketing content updated separately from ZIP files
- Submission limits - Maximum 3 product page submissions per day
- Validation dependency - Cannot edit during active validation process
- Cache considerations - Visual changes may require cache clearing
# Content Strategy:
- Seasonal optimisation - Update screenshots and descriptions for holidays/events
- Competitive positioning - Adjust messaging based on market changes
- Multi-language maintenance - Keep all supported languages current and accurate
# Sales & Promotion Strategies
# Promotional Campaign Management
# Annual Promotion Allocation:
- 21 promotion days per product annually (January 1 - December 31)
- Non-transferable - Unused days don't carry over to following year
- Category prominence - Featured placement at top of relevant category during promotions
- Strategic timing - Plan around seasonal peaks and competitive landscape
# Promo Code System:
- Monthly allocation - 20 codes per 30-day rolling period
- Discount limits - Maximum 30% reduction per code
- Usage restrictions - Maximum 20 uses per code, 2 uses per customer
- Validity period - Maximum 1 month active period
- Commission impact - Promotional sales subject to 40%/60% split
- Product limitations - Cannot be applied to "pack" type products